Brand Identity & Packaging
packaging for freeze-dried salads, that stand out on shelf with bold illustrations and clear, easy-to-read nutrition cues.
The goal was to create a packaging system that feels bold and approachable, using playful illustration and clear nutrition cues to make freeze-dried food feel fresh and everyday.
client
GeeRAA's foods
timeframe
2 weeks
tools
figma, adobe photoshop, midjourney
scope
end-to-end packaging design covering logo, visual language, print-ready assets
logo
Clean lettermark designed to establish quick brand recall for a new food brand.
nutrition at glance
Clear, high-contrast cues highlight key nutrition benefits instantly.
